Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation

Add your review

$83.84

$83.84

Add to wishlistAdded to wishlistRemoved from wishlist 0
Add to compare


Price: $83.84
(as of Dec 27,2020 10:16:27 UTC – Details)


Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents readers with an accessible and wide ranging collection of chapters aimed at clearly identifying the challenges retailers have to face in response to innovative new practices, while suggesting how the sector can respond to the technological developments. 

The book analyses theories, frameworks and guidelines for successfully managing innovation in retailing, empirical research on retailers and consumer behavior when facing innovation in retail settings, ethical considerations and privacy issues, and case studies of retailers and innovation.
 

Retail Futures is primarily aimed at academic researchers studying retailing (including internet and e- retailing), as well as upper level students who want to understand this phenomenon. In addition, the book is useful for practitioners who are experiencing the dramatic effects of new and smart technologies on their retail strategies. This work provides a strong collection of theories, empirical evidence, and case study applications synthesizing the emerging studies on the innovation and technology management for retailing in an accessible way.

User Reviews

0.0 out of 5
0
0
0
0
0
Write a review

There are no reviews yet.

Be the first to review “Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation”

Your email address will not be published. Required fields are marked *

Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation

$83.84

Logo
Enable registration in settings - general
Compare items
  • Total (0)
Compare
0